The first task of the day is qualitative research. We complete in-depth customer personas, value and empathy maps. This is designed to give you an in-depth look at the customer, what they value most in their life, their thoughts, feelings and actions when they interact with your brand.
The second part of the day will be focused on designing the customer’s experience with the brand. Delegates are given a service scenario and have to draw up a customer journey map. The journey covers every touch point that the customer has with the brand and using the map we highlight where the service could be better and create ideas to improve the service.
The final part of the day we turn our ideas in reality. Your ideas from the customer journey are blue-printed and prototyped into working product. At the end of the day each delegate presents their prototype to the group and shows how it improved the customer journey.
This course is especially designed for people who want to take the next step towards actually using Design Thinking in their daily work. Together with learning service design thinking tools and methodology, the course aims to transform your way of thinking and your mindset. The course coaches are all practitioners and will guide participants toward putting Design Thinking into practice.
This course is suited to marketeers who currently work for a brand or as a consultant that wants to help business change. The skills that you learn from our service design course can easily be used when working with brands, helping them highlight what they need to improve and showing them how to prototype solutions.
Watershed is a cross-artform venue and producer, sharing, developing and showcasing exemplary cultural ideas and talent. They are based in Bristol, but place no boundaries on our desire to connect with artists and audiences in the wider world.
Carriageworks Theatre is located on the first floor level of the Electric Press Development on Millennium Square, Leeds. Overlooking an historic glass-roofed and heated courtyard which in early Victorian times was the home of the ‘West Riding Carriage Manufactory’.
The Museum of Science and Industry In Manchester England is a great venue. It is home of the Revolution Manchester exhibit, which is an introductory mini-MOSI, focusing on achievements that made Manchester a world leader in science and technology.
As a group of strategic thinkers, design doers and expert developers, we love ideas and innovation and are always trying to come up with ‘the next big idea’! We work with organisations to help them achieve greatness.
Paul blends a deep knowledge of design with a pragmatic consulting approach to ensure the best ideas become real experiences.
Ed is passionately curious about what makes people tick and how thoughtful, user-centric design can solve problems
The course opened my eyes to a new world, I now use service design techniques when meeting new clients, I believe this helps us beat competition to work
MD, Independent Design Company
I utilise the service design skills I learnt on the course at every staff meeting now. I am finding that by using service design, my employees are coming up with some great ideas to constantly improve the experience in our museum
Experience Manager, Museum Industry
One of the most interesting workshops I have been on, can't wait to start using the techniques. The course leaders where great fun and very knowledgeable
Great day, If you are a forward thinking individual looking for the next idea in experience management, this is the workshop for you.
Insight Executive, Retail Industry